Chilling Text-Based Story Reaches 16 Million Interactions
Toronto, ON (Wednesday, June 17, 2015) – To date, more than 16 million messages have been exchanged with Massively’s interactive story supporting the launch of the feature film Insidious: Chapter 3. Created in collaboration with Kik Interactive Inc., the chat-based story introduces users to Quinn Brenner, the film’s teenage heroine. Insidious: Chapter 3 arrived in theatres on Friday, June 5.
Since its launch on Tuesday, March 17, nearly 260,000 chatters have exchanged over 16 million messages with Quinn on Kik, with each chatter spending an average of more than three days immersed in the popular horror series’ universe. Each story plays out uniquely based on user input, creating an individualized experience that reveals plot points and characters from the upcoming film.
Inspired by the idea that fans want to chat with characters they love, Massively draws from multiple choice adventures and alternate reality games. Users send and receive text messages to guide stories, receive clues, jokes and more.
Massively’s offerings on Kik include Lord of Riddles, a challenging quiz that has already attracted more than 440,000 players. To date, users have exchanged more than eight million messages with Massively’s riddle master.
About Massively Inc.
Massively is a content platform that merges traditional narrative with mobile chat to create interactive stories. Massively was launched in 2014 by the storytelling experts at House of Cool as a way to extend stories and engage audiences in a new and innovative way. For more information, visit http://getmassively.com
About Insidious: Chapter 3
Insidious: Chapter 3, the newest chapter in the terrifying horror series, opened domestically nationwide from Focus Features on Friday, June 5, 2015. MPAA-rated “PG-13,” Insidious: Chapter 3 stars Dermot Mulroney, Stefanie Scott, Angus Sampson, Leigh Whannell, and Lin Shaye, with the latter trio reprising their roles from the first two movies in the franchise. The Focus Features release is written and directed by Mr. Whannell, franchise co-creator. This chilling prequel, set before the haunting of the Lambert family, reveals how gifted psychic Elise Rainier (Ms. Shaye) reluctantly agrees to use her ability to contact the dead in order to help a teenage girl (Ms. Scott) who has been targeted by a dangerous supernatural entity.
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